The Dead Sea, the lowest place on earth and one of Israel's most popular tourist sites, is one of the 28 finalists in the New 7 Wonders of Nature, an international online competition to grade the seven natural wonders of the world (www.new7wonders.com)

To reach the final shortlist, this unique tourism site had to beat off about 440 sites from 220 countries (more than the number of countries competing in the Olympics).

The lowest place on earth will compete through 2011 for the hearts and votes of over a billion people from around the world, against 27 other sites including, among others, the River Amazon, the Galapagos Islands, the Grand Canyon and the Maldives.

It is hoped that the candidacy of the Dead Sea in the competition will promote tourism to the region and raise public awareness around the world of the problems facing the sea, which has lost about one meter in height every year for the past 30 years.

Over the next 2 years, the Tourism Ministry will lead the campaign for the Dead Sea to be selected as one of the winners in the contest, via its 14 representative offices around the world, its websites in 11 languages and focused marketing activities that emphasize the unique attributes of the Dead Sea.

Voting can take place directly at the competition website:

 www.new7wonders.com

Tourist attractions in the area, among others, include the Roman fortress at Masada, the Ein Gedi and Einot Tzukim nature reserves and Qumran, home to the Essenes sect and the area where the Dead Sea Scrolls were discovered.

At over 400 meters below sea level and with luxury hotels in the Ein Bokek area, the Dead Sea is known as the lowest and largest natural health spa in the world. This natural phenomenon offers tourists and health-seekers black Dead Sea mud and thermo-mineral hot springs which ease muscular tensions, improve blood circulation and alleviate rheumatic pain; desert-dry, pollution and pollen-free air that is rich in oxygen, bromine and magnesium and offers relief to those suffering from asthma, lung and heart diseases and year-round sunshine, whose harmful UVB rays are filtered through the extra layers of atmosphere offering relief to those suffering from skin diseases - as well as tourists looking to get a safer tan.

Tourist attractions in the area, among others, include the Roman fortress at Masada, the Ein Gedi and Einot Tzukim nature reserves and Qumran, home to the Essenes sect and the area where the Dead Sea Scrolls were discovered.