LILY ROSENBERG Lily Rosenberg, passed away suddenly on February 22, 2014 at the age of 90. She leaves to mourn Albert, her husband of 64 years, her three children, Sheryl, Faye (Harvey), and Joseph (Hedy), and eight grandchildren, Jeremy, Adam, Emily, Binyamin, Yitzchak, Meir, Hannah, and Rachel. She was born Lily Gilmore, the only child of Alex and Fanny Gilmore. She grew up in the back of her parents' grocery store on McGregor Street, attending Peretz Shul and then the Folk Shul, graduating from St. John's Tech. Then she entered the University of Manitoba, completing her degree in 1944 in the 4th graduating class of the newly-formed Faculty of Commerce, one of the first women to achieve that distinction. To the last year of her life, she could conjure for listeners the excitement she felt at learning and the deep happiness that she experienced during her university years. Lily began a career in retail management at the Hudson's Bay Company, while continuing to help her parents in their business and volunteering in community affairs and Zionist causes, including Jewish Youth Council, and National Council of Jewish Women. She loved the business world and she loved to talk about it with others who had common experience. Married in 1949 to Albert, she was a support to him as he completed medical school and went into practice. Marriage meant a conscious choice to leave the executive status she held in the Hudson's Bay Company - management positions were not open to married women. But she took her role as daughter, wife and eventually mother as seriously as she had taken her business career. When Albert graduated in 1952, Lily turned all her professional skills to being a wife and mother, applying her considerable people skills to responding compassionately and effectively to patients who called the home looking for the doctor. She ran to school activities, participated in the synagogue sisterhood, and joined the board of the Herzlia Synagogue, staying in daily communication with her best friend from her youth Elsie Mallin, until Elsie's life was cut short at a young age. She was always a gracious hostess and a fine lady, opening her home to friends and family, serving tea with homemade treats to everyone who visited. When her children were mostly grown, Lily began an investment career, managing a small inheritance and her husband's modest earnings to secure their future for retirement. Her business background was in retail management, not securities, but she studied the operation of the market until she felt that she had a grasp of how things worked. Then she researched individual companies, setting up a dummy portfolio to test her judgement, before commencing real investment. As the years passed, she did her homework every day, reading investment material and chatting freely with brokers who called her often to share information and seek her views, even as she asked them for advice. Lily raised two generations, gathering her grandchildren for Shabbat and Pesach and any time they would visit. She strode through the generation gap, was the person that her children's and grandchildren's friends sought out for good advice. Each child and friend and cousin knew that they would be loved unconditionally and that she was listening to them. They strove to be worthy of her respect, a high standard to meet. What an achievement that is in today's world! She was a mother to many more than her own three children, all of whom will miss her. Many people remember sitting at her dining room table feeling the love and attention of her welcome, first food and then a deep interest in what everyone had to say about the topic of the moment. She provided a healthy dose of common sense, nourishing bodies, intellects and souls, and imparting a sense of responsibility to be leaders in the world at large. She did so not by preaching to others but by doing; making the world a better place and thereby setting an example to all. She lived her whole life with this in mind which is how she taught her children and grandchildren the paths to a righteous life. In lieu of flowers, donations made to the charity of your choice would be appreciated to honour her memory.