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Jewish Federation of Winnipeg Adopts New Logo for Stronger Alignment with Jewish Federations of North America

February 9, 2011

The Jewish Federation of Winnipeg will be unveiling their new logo this week to help create a stronger visual identity and raise greater public support for our mission of helping Jews in need.

The Jewish Federation of Winnipeg is joining over 80 Jewish Federations across North America who are similarly changing their name or adopting the new logo created by the national organization to help build greater awareness locally while better synchronizing with the wider Jewish Federation movement. The effort is part of a marketing initiative by the Jewish Federations of North America (JFNA), which represents 157 Jewish Federations and 400 independent Network communities.

The new logo for the Jewish Federation of Winnipeg – with a circular design and menorah – is a strong, innovative mark, rooted in Jewish tradition, signaling the centrality and stature of the Jewish Federation, while remaining inviting and optimistic. The circular canopy above the menorah symbolizes Jewish Federation’s role as the community’s safety net and ‘umbrella’ organization. The updated logo refreshes the Winnipeg Federation’s image while better articulating its mission of preserving and enriching Jewish life locally, nationally, in Israel and around the world.

Through this enhanced branding, the Winnipeg Federation will be able to articulate its role as part of the JFNA and more effectively leverage the movement’s continental initiatives and global impact.

JFNA adapted the new branding, based on in-depth market research and resulting strategy for the Jewish Federation movement.

In addition to the logo change, the Jewish Federation of Winnipeg is also encouraging full participation by their local partner agencies by including the new logo on their website and stationary to further promote the partnership between them. This communicates the importance of being part of the continental system and creating a common branding touch-point.

Madeline Kowall
Marketing Coordinator
Jewish Federation of Winnipeg
204.477.7404 | [email protected]

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Rhonda Spivak, Editor

Publisher: Spivak's Jewish Review Ltd.

Opinions expressed in letters to the editor or articles by contributing writers are not necessarily endorsed by Winnipeg Jewish Review.