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Rob Berkowits, Executive Director of the Rady JCC

 
The 2022 Rady JCC Annual Report Shows that its Membership is Climbing Back Up As it Comes Out of the Pandemic

by Rhonda Spivak, Dec 9, 2022

 

In 2019, which was the last year before Covid, the Rady JCC membership revenue was $2,090,933. In the 2021 fiscal year, membership revenue dropped substantially to $706,823. But, as indicated by the 2022 financial report (which is up to Aug 31 2022), membership revenue had climbed up from $706,823  to $1,152, 489, meaning it jumped up by over $446,000. Membership revenue is still down 45 %, compared to pre-Covid figures, but the above figures show that the  Rady JCC has been rebuilding its membership as it comes out of Covid.

 

Rob Berkowits, Executive Director of the Rady JCC,  has explained to the Winnipeg Jewish Review that the Rady JCC currently has approx. 1750 membership units, compared to 2628 membership units pre-Covid.

 

The fact that the Rady JCC membership is not up to its pre-Covid levels is not at all surprising. Covid  has presented many fitness facilities with challenges, as some people, especially older members with health issues  have let their memberships lapse, and others have bought home equipment and  do not intend to return to gyms.  

 

The Winnipeg Jewish Review asked Berkowits to comment on the above membership revenues and figures, and he emphasized that as the Rady JCC comes out of the pandemic, it's membership  has been growing and he expects it to continue to grow. As Berkowits notes, “We know we have a long way to go to get our membership to pre-pandemic levels and beyond. We have a strategic plan in place to not only bring back our members that left us in the past three years, but also to attract a new generation of first-time members. We are starting to see the results of our plan with our membership climbing and continue to push the needle forward.”

 

The Rady JCC showed a deficit of $377,994 in the 2022 fiscal year. Berkowits explains that that while this is the case, the Rady JCC is in a solid financial position. As he states"We were fortunate to be able to take full advantage of all Federal and Provincial assistance programs and have also received funding from the Jewish Foundation and the Jewish Federation. This provided us with a surplus in the previous year that will help us through while our membership numbers rebuild.”

 

Like many businesses facing Covid, The Rady JCC has received government funding. The Rady JCC received $1,690,109. in government funding  in the 2021 fiscal year. This amount dropped substantially to $434,898 in 2022. Berkowits reports that the Rady JCC has now ceased receiving government funding. As he explains, "These government assistance programs ended for all eligible organizations. It’s a simple as that. We were certainly not the only organization who stopped receiving this government assistance.”

 
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Rhonda Spivak, Editor

Publisher: Spivak's Jewish Review Ltd.


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